First of all, what is marketing? Marketing is not only communicating
to buyers about products but also satisfying them by exchanging value. The focus
point in marketing is to satisfy customers and retaining them for long-term
relationship.
That is why it is a process
of collecting information, designing product, managing physical flow from one
point to another, informing buyer about product, stimulating demand, exchanging
value, satisfying customers and retaining current customer to achieve long term
goal. As marketing is also a social process which consists set of activities
related to product, price, place and promotion designed and undertaken by
marketers.
In present context, marketing is used as a world-wide tools
to deal with products and goods. E-marketing is best alternatives used by this
generation. Marketing is very important in these days. Marketing is important
for organization, customers as well as society. It importance as follows:
·
Distribution
of products
·
Information
exchange
·
Increase
public image
·
Management
of demand and supply
·
Environmental
adaptation
·
Increase
living standard
·
Product
selection facility
·
Economic
development
·
Employment
opportunities
·
Utilization
of resources
·
Easy
to plan and budget
·
Control
environment pollution
The main fact that are to be
considered by seller is to understand the behaviour of customers in the market.
As market should be segmented into different parts to identify distinct groups
of buyers or profiling customers group having similar needs, preferences and interest
for distributing separate marketing mix.
These are some of importance of
marketing. It has helped to identify the customer wants and desires. Let make
marketing more easy and reliable in context of our country.
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